Enterprise-grade digital ecosystems for South African businesses. 10+ years bridging strategy, technology, and creative execution.
Solutions Architect and Digital Agency Director with over a decade of experience designing and delivering end-to-end digital ecosystems for South African businesses. From enterprise-grade e-commerce platforms and automated email pipelines to custom analytics dashboards and brand identity systems — I build the full stack.
Previously at TransUnion (global information and insights), I led digital transformation initiatives that scaled across markets. Now, through 2ndBrain Africa, I deliver the same enterprise-grade solutions to businesses that traditional agencies overcharge and under-deliver for.
My work spans 50+ brands across spa & wellness, retail, hospitality, financial services, and professional services — each with a complete digital presence: website, e-commerce, email marketing, analytics, and brand identity.
Founder and director of a full-service digital agency delivering enterprise-grade websites, e-commerce platforms, email marketing pipelines, analytics dashboards, brand identity systems, and content creation for South African businesses.
Led digital transformation initiatives at a global information and insights company. Designed and implemented solutions that scaled across South African and international markets.
Specialist news and event photographer whose work has featured in publications on five continents. Photographed some of the most recognisable people in the world.
Full digital ecosystem for 3 Pretoria-based spas. Modern Next.js e-commerce site, WooCommerce backend, automated email pipeline serving 21,244 subscribers, unified analytics dashboard.
Real-time unified dashboard combining GoatCounter site traffic, WooCommerce orders, and Listmonk email campaign data. Live theme customisation, date range picker, mobile-responsive.
Complete 8-chapter brand identity manuals — colour palettes, typography, tone of voice, logo usage, application guidelines. Delivered as HTML + PDF. Extracted from live brand assets.
Enterprise-grade email marketing infrastructure using Listmonk + Mailgun. Full-width HTML templates, subscriber management, automated sequences, open/click tracking, rate-limited delivery.